Task 6: The Story of Stuff

The Story of Stuff Project, created by Annie Leonard, explained complex political issues into simple, accessible and visually appealing viral videos, it is one of the best educational tools on the net today. The project depicts the marketing strategies that promote overconsumption and waste. Moreover, it explains the environmental affects of our overconsumption.

The Story of Cap and Trade explains cap and trade schemes are not the best mechanism to deal with carbon emissions and climate change, it really just play around the edges, giving an impression that something is being done about reducing carbon emissions, when it really isn’t.

A new way of thinking is required, as The Story of Cap and Trade suggests that all emissions credits should be sold or auctioned by the government, who can then use the revenue to fund clean energy development

Yes as she said in the video ‘Get real! This is the biggest crisis humanity has faced’
This learning material is relevant in shaping the intellectual growth of an industrial designer, as we design we need to think about these issues, and develop clean energy.

The Story of Bottled of Water is another animared docoment on how the bottled water industry has convince us all to pay bucketloads for something we can get free. Also I notice that many recycled materials are not actually recycled, like most water bottles end up in landfills. It is important for us to know that drinking bottled water is a huge waste of environmental resources, so we won’t buy bottles of water, and support investments in clean, available tap water for all, design a solution that is sustainable and save our planet.

These bottled water industry gloss over the use of fossil fuels as simply costing “more to ship it around the planet”, so I guess the plastic are really made out of oil. The infrastructure that provides us with tap water must be one of the most efficient delivery systems of anything - and it keeps thousands of delivery trucks driving millions of kilometres off of the road, which can reduce carbon emission as well.


It’s the most ridiculous thing I ‘ve ever heard in my life that only 1% of goods produced in North America are still in use 6 months later. We only have one earth, so don’t be selfish, let’s treat it right.