Task 3: The 11th Hour

The 11th Hour gives insight to what human did to the enviroment since the industrial revolusion 200 years ago, how much damage we did to our only home and we are still doing it now! However what we don’t realise is at the end the enviroment is gona survive and we are the ones may not survive, or we may survive in a world we don’t want to live in.” So we need to start saving ourselves.


In the video there were lots of new ideas and products that inspirit me, what new techonology can do is powerful, and now design is not only about mass production, but sustainable design as well. “The new design is invisible…not just about forms, it’s the structure…the performance need to be design.” Therefore, the tecnology behind it is much important than the visual form.


So as Thom Hartmann said the question is that “ how can we use our understanding of science and understanding of technology along with our understanding of culture and how culture changes to create a culture that will interact with science and with the world around us in a sustainable fashion.” Is the main focus for us in the future, we need to combine them all, not just redeign but to design.

“There are too many of us using too many resouces too fast”, and the natur already supplied us for a long time for free. Now it is time for us as a designer to use these existing new technologies to reduce our footprints and build our new economy before. I am so glade to live in this generation, where “we get to completely change the world”said by Paul Hawken. I really want to be part of it and make a change, so firstly by reducing my footprints, then by working towards an industrial designer.